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Interview March 2014
Mr. William D. Talbert III -- ″It's So Miami ″

By Jay Whipple

Trend Magazine Online™

″It's So Miami″
William D. Talbert III Pic

This interview went right down to the wire with me bringing it all together – with the assistance of Ms. Dorcas Piegari – at the 11th hour. They say that patience is a virtue; I say -- except when it comes to publishing deadlines. Smile! As a Miami native I have gone full-circle in terms of looking at my hometown from the outside in and from a visitors’ perspective. This exterior view has, for me, sealed the deal that Miami still is one of the greatest cities in the world; rich in culture and Spanish/Latino, South American, and Caribbean diversity, to name a few. I left Miami in 1978 to enter the military, and over the last 36 years have not spent more than 30 days living there. They say that the grass often looks greener on the other side and for me my military and civilian travels have taken me to Japan, South Korea, Mexico, the Bahamas; Alabama, Alaska, California, Kansas City, MO, New Orleans, Ohio, Texas, Virginia, Washington, DC, and countless abodes in North Carolina, South Carolina, and Georgia; since graduating from Miami Beach Senior High School

Miami Pic!

It is now time for this chicken to come home to roost in one of the top tourist destinations in the world; which happens to also be my hometown. When I tell folks that I was born and raised in Miami, most typically respond with an air of intrigue and fascination as their eyes are all a glow about something they have experienced there or perhaps someone they know has experienced in Miami. When I was growing up it was called “The Magic City,” however, today it is known internationally as “It’s So Miami” according to Mr. William D. Talbert III – the current head of the Greater Miami Convention and Visitors’ Bureau. He has been a part of that organization for the past 24 years and has a wealth of experience in selling my city as an international destination. My late father retired from the Miami International Airport years ago as a Sky Cap, however, the memories of seeing him interacting with visiting tourists has left an indelible impression on this native son. That experience coupled with my memories of working at the world famous Doral Hotel, Miami Beach Convention, and a multi-million-dollar top-notch restaurant while in high school; is priceless.

On that note, this is what Mr. Talbert has to say about my hometown, and his personal and professional experiences working there…

Miami Pic!

Jay -- Were you born in Miami, if no, where?
Talbert -- I was born in Jacksonville, Florida, USA

Jay -- If not born in Miami, how long have you lived there?
Talbert -- I’ve been in Miami for 44 years.

Jay -- Are you bi-lingual, if not, do you have plans to learn Spanish?

Talbert -- I’m not bilingual but we have a multi-lingual team at the Greater Miami Convention & Visitors Bureau (GMCVB), including in-market representatives in more than 40 cities around the world selling and promoting Miami in their countries. My wife is fully bilingual in English and Spanish.

Jay -- Have you ever been a tourist in your town/Miami, If yes, where did you go and what did you do?

Talbert -- Everyone who lives in Miami has the privilege of being a tourist every day. Our destination is constantly evolving with new hotels, restaurants, attractions and events. I also love Miami’s many heritage neighborhoods. There’s always something to see or do in Miami and I enjoy it all. But my favorite place to be is poolside in my Coconut Grove backyard.

Jay -- What is your favorite tourist spot (Outside of Miami/Miami Beach) in the Continental United States, and why?

Talbert -- Washington, D.C. is a favorite spot of mine, not just for it’s tourism assets, but because I enjoy participating in efforts to strengthen and grow our industry with our associates in D.C. who liaison with government decision makers to keep the Travel and Tourism Industry top of mind.

Jay -- What is your favorite tourist spot outside of the Continental United States, and why?
Talbert -- I enjoy taking cruises worldwide.

Miami Pic!

Jay -- What are your hobbies?
Talbert -- International travel and history.

Jay -- What was your inspiration for going into this type of business?
Talbert -- A stint in Women’s International Tennis.

Jay -- What do you like the most about your job?
Talbert -- Selling the Miami brand. “It’s So Miami”

Jay -- What do you like the least about your job?
Talbert – There’s too much to do locally.

Jay -- How many employees/staff do you manage?
Talbert -- 65 people

Jay – What has been your greatest accomplishment, to date, in your 24 years at the bureau?
Talbert -- Building Miami as a luxury brand. “It’s So Miami”

Miami Pic!

Jay – What is the impetus of Miami’s 4.6% increase (Nov. 2013) in total passenger arrivals?

Talbert -- The GMCVB’s “It’s So Miami” marketing campaign launched less than 18 months ago continues to be highly successful attracting record overnight visitors to Greater Miami in 2013. The latest evolution of the campaign increases the focus on our destination’s diverse cultures and heritage, encouraging visitors to discover and explore our authentic Heritage neighborhoods.

Jay – Do you personally participate in Miami Live (Music and Entertainment) Month (November), If yes, what is your favorite venue?

Talbert – While there are many great music and entertainment venues in our community, I’m looking forward to visiting the newly renovated and recently re-opened Historic Lyric Theater, located in the heart of one of our many heritage neighborhoods.

Jay -- What is your personal favorite Miami Temptations Program/Month, and why?

Talbert -- The success and wild popularity of Miami Spice was the inspiration for launching our portfolio of Temptations Programs and is a favorite, but Miami Spa Month is also very special to me. “It’s So Miami”

Jay -- What country do most of your guests/visitors come from?
Talbert -- Brazil is our #1 International Market.

Jay – What month do you experience your largest influx of guests/visitors?

Talbert -- March traditionally has had the highest hotel room occupancy in Greater Miami. A combination of events, holidays and great weather make it one of the most popular months of the year to visit Miami.

Jay -- What is your main selling point in convincing guests to visit Miami/Miami Beach and why?

Talbert -- Miami is a vibrant, sophisticated cosmopolitan community nestled seamlessly in a lush natural tropical paradise. Warm, sunny weather, pristine beaches are among the many treasures that await visitors. World-class hotels, restaurants, attractions, arts, culture and a year round calendar of events add to the destination’s attraction. More and more visitors are discovering the essence and flavor of our community by exploring our diverse heritage neighborhoods.

Miami Pic!

Jay – Are you guys gearing up for any type special marketing program for the 2016 Olympics in Brazil via your affiliation with that country?

Talbert -- Miami offers more flights to Brazil than any other destination in the U.S. We are currently partnering with Miami International Airport and American Airlines to develop packages that include a stay in Miami pre, post or during World Cup in Brazil later this year. Stay tuned for details.

Jay – What (If any) perks do you offer bus groups visiting Miami/Miami Beach?
Talbert -- They get to visit one of the top luxury destinations in the world. That’s pretty special.

Jay – I see that you were named to the U.S. Travel and Tourism Advisory Board (May 2013) which serves the U.S. Secretary of Commerce; do you have any political aspirations?
Talbert -- None. Zippo. Nada. I have the best job in town.

Jay -- What are your job-related endeavors for the travel and tourism industry in Miami/Miami Beach?
Talbert -- Improving our taxi and limo service and enhancing the Miami Beach Convention Center.

Jay -- What would you tell the readers of this article to expect if they plan a visit to Miami/Miami Beach?

Talbert -- Expect all the riches of one of the top luxury destinations in the world…it is both tropical AND cosmopolitan. There are 25 miles of pristine beaches. The destination is a big event town so there is an extensive calendar of events to enjoy no matter when visiting. The fabric of our community is very diverse and international and is the only city in the U.S. with two National Parks. Greater Miami is easy to get to and easy to enjoy.

WANT TO GO?

Join Us for Miami In May!

Miami In May Pic!


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