As a sponsor of the U.S. Figure Skating Championships, the Division has leveraged several opportunities to market North Carolina as a travel destination to the attendees and television audience for the Jan. 23-30 event in Greensboro.  

The Division sent an e-blast Edition to every ticketholder promoting additional activities throughout the state, has its logo and website listing on all official Championship signage, provided an ad for the rink's videoboard, and had a feature ad in the event program.

The Division also has a booth at the event's Fan Fest which runs throughout the competition.  Division staff will offer Official North Carolina Travel Guides and conduct a sweepstakes giveaway in conjunction with Beech Mountain Ski Resort.  The Fan Fest is open to everyone, and organizers expect thousands of attendees for each of the event's 20 sessions.

Source: Visit NC Newslink