-- Visit Florida's Winter Campaign Results
While the snow continues to fall in much of the U.S.,
VISIT FLORIDA is in the midst of our ″Warmer
Side of Winter ″ brand campaign. Building on last year’s
successful winter campaign, VISIT FLORIDA reminds
potential travelers that Florida is the place to be this
time of year, with a television spot featuring visitors literally flying
over a host of the Sunshine State’s warm-weather
settings.
The campaign, which runs through March, includes broadcast, digital, print and out-of-home executions, as well as traffic and weather radio and TV sponsorships. Some of the more visual elements of the campaign include:
Train-Wraps on the Chicago Transit Authority’s Blue & Brown Lines − The exterior and interior of the train cars are wrapped with unique Florida experiences, and showcase the logos of our six participating Industry Partners Mannequin Taxi-Toppers − Life-size 3D mannequins flying south to Florida for the winter are affixed to taxis throughout New Jersey Traditional Taxi-Toppers – VISIT FLORIDA taxi-topper advertising expands in New York City and Philadelphia Movie Theater Spots − New this year, with the participation of two partners, VISIT FLORIDA is advertising in movie theaters across Boston, Chicago, New York, Philadelphia and Washington, D.C.
The campaign, which runs through March, includes broadcast, digital, print and out-of-home executions, as well as traffic and weather radio and TV sponsorships. Some of the more visual elements of the campaign include:
Train-Wraps on the Chicago Transit Authority’s Blue & Brown Lines − The exterior and interior of the train cars are wrapped with unique Florida experiences, and showcase the logos of our six participating Industry Partners Mannequin Taxi-Toppers − Life-size 3D mannequins flying south to Florida for the winter are affixed to taxis throughout New Jersey Traditional Taxi-Toppers – VISIT FLORIDA taxi-topper advertising expands in New York City and Philadelphia Movie Theater Spots − New this year, with the participation of two partners, VISIT FLORIDA is advertising in movie theaters across Boston, Chicago, New York, Philadelphia and Washington, D.C.
