🌪️ Hurricane Helene Recovery 🌈
🏞️ North Carolina Marketing Update 📊
🗺️ Regional Travel News 🌟 Winter 2024/25 ❄️
Trend Magazine Online™ 🌐

Visit NC has moved swiftly 🏃‍♂️💨 to maximize the $5 million in recovery funds 💵 awarded by the North Carolina General Assembly, with a sense of urgency and purpose. The campaign aims to make an immediate impact while extending through all four seasons 🌱☀️🍂❄️, targeting the region’s key origin markets and proximity travelers. 🗺️✨

The goal 🎯 of this campaign is to dispel misperceptions 💡 and encourage travelers 🚗✈️ to support local communities 🛍️ and businesses with their visits. Using the tagline “Our best way to get back is for you to come back”, the campaign pairs holiday-driven 🎄 messaging for the first half of winter with a call to action that directs visitors to a dedicated landing page on VisitNC.com. This page emphasizes responsible travel 🤝 and highlights areas still recovering 🛠️. The campaign also supports initiatives like ShopWNC.com, promoting regional recovery efforts. 🌟

The initial phase focuses on holiday 🎅 attractions such as the Great Smoky Mountain Railroad’s Polar Express, Christmas at Biltmore 🎄, Tweetsie Christmas 🚂✨, and Choose and Cut Christmas trees 🎄✂️. Following this, Visit NC will launch its most aggressive winter promotion yet ❄️⛷️, including expanded investment in its partnership with the NC Ski Areas Association 🎿. The campaign will continue evolving 🔄 with updated research 📊, adapting messaging based on perceptions and sentiments into spring, summer, and fall 2025. 🌸🌞🍁

Recovery funds 💰 are also enabling flexibility within Visit NC’s Core budget to boost messaging for the Piedmont 🏞️ and Coast 🌊 regions, tackling storm-related misperceptions identified in a post-storm survey by SMARInsights. 🧐

Additionally, Visit NC is evolving its Travel Advisory 📢 on VisitNC.com, transitioning from pre-storm warnings to highlighting destinations ready and excited to welcome visitors again. 🥳🏖️